It has long been recognized that art, including fashion, beauty, and design aesthetics, holds political undertones. In the realm of fashion, a common belief is that one can gain insights into a nation's perception of the economy by observing clothing styles, particularly women's hemlines. The lower the hemlines, the more pessimistic people tend to feel. Uncover the Political Tapestry Hidden in Fashion
1. 'Trad wife,' 'cottagecore': Echoes of Old-Fashioned Femininity
These aesthetics are deeply ingrained in the idea that a woman's place is in the home, ideally the kitchen, and her loyalties should be centered around her family and husband. While choosing such a life is perfectly acceptable, when it comes with prescribed notions of what women "should" do, it becomes a matter worthy of attention. Moreover, when influencers directly associated with right-wing religious movements package it as a lifestyle trend, it's no coincidence. ( 1)For instance, these trends have been gaining popularity, and their influence is spreading. It's a trend that has been on the rise and is shaping the way we perceive femininity in fashion. ( 2)
2. Undoing Past Beauty Aesthetics: Dissolving Fillers and More
There have been numerous discussions about the decline of certain beauty trends inspired by the Kardashian family. As people grow tired of the excesses and financial struggles, they are turning away from the heavily enhanced looks. Social media is filled with women dissolving fillers and seeking a more "natural" facial appearance. ( 1)Conservative beauty trends are taking center stage, with the "no makeup" makeup look symbolizing traditional views of femininity. It's a shift away from the sexy and optimized looks towards a more demure and fresh appearance. ( 2)
3. Utah Curls: A Direct Link to Religious Conservative Culture
The rise of "Utah curls" is a trend that should have caught everyone's attention. As members of the Church or Latter-Day Saints become more prominent online, their beauty trends have also gained popularity. This trend, with its distinct style, is a clear indication of the influence of religious conservative culture. ( 1)It shows how cultural forces and beauty trends are intertwined, and how certain aesthetics can become major indicators of social and cultural shifts. ( 2)
4. 'Old money,' Quiet Luxury: A Return to Americana
Brands like Ralph Lauren and Celine are making a comeback, representing different aspects of conservative aesthetics. Ralph Lauren embodies the classic American preppie look that was popular in the 1980s, a deeply conservative era. Celine, on the other hand, focuses on "old money" luxury, with its elegant and refined style. ( 1)These trends showcase the shift towards more traditional and conservative fashion choices, reflecting the values and preferences of a certain segment of society. ( 2)
5. Ozempic and the Resurgence of 'Thin is in'
Even those on Ozempic have noticed the impact of this trend. The body positivity movement, which aimed to embrace all body types, has taken a backseat as "thin is in" once again. Even celebrities like the Kardashian clan are rumored to have altered their physiques to a more slender profile. ( 1)This pursuit of conformity is a hallmark of conservative values, and it's a trend that has significant implications for our perception of beauty and body image. ( 2)Whether these trends will lead to a better future or not is a matter of debate, but one thing is clear - we should have been paying attention to these hidden political signals in fashion and beauty all along.
